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Tropicana gives a boost to New York’s stressed morning commuters
Anyone who’s ever lived in New York knows just how grinding-down and numbing the subway commute can be. Missed trains and hurried crowds, combined with life’s other frustrations, make for plenty of...
View ArticleAs Spain struggles, Campofrío cheers on Spaniards and their accomplishments
As Spain’s crisis grinds on, more of its marketers have been addressing the situation directly, as Agence France-Presse reported last year, “trying to lure hard-hit buyers by appealing to Spanish...
View ArticleCoca-Cola encourages Italians to ‘Eat Together’
Coca Cola brought its “Happiness” brand message to consumers in Italy last fall with “Let’s Eat Together,” a campaign focused around making mealtimes more sociable again. For its “Happiness Table”...
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Two years after 3/11, a Japanese ad campaign points to recovery and repair
It’s been more than two years since the date 3/11 took on a special significance in Japan. This disaster followed 20 years of recession that caused the Japanese to shrink emotionally: With the...
View ArticleUnique Coca-Cola vending machine links India, Pakistan
Earlier this year, Coca-Cola installed the latest of its “Open Happiness” vending machines with an ambitious aim: to break down barriers between India and Pakistan. The idea, coming out of a simple...
View Article‘Times of India’ incites youth to change the status quo
As The Times of India celebrates its 175th anniversary, the largest English daily in the world is rededicating itself to leading change in the country. (Five years ago the newspaper’s “Lead India”...
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O2 finds a catchy message in ‘Be More Dog’ campaign
U.K. mobile operator O2 has launched a fun new campaign that reminds us that although we’ve all become bored and jaded, “the modern world is astonishing” and “we can do the most incredible things.” (An...
View ArticleSkype illustrates how it helps people ‘Stay Together’
Today people are connected in so many ways, and yet in this globalized, fast-paced world, many people feel their interactions with friends and family have become more distant and impersonal. As we have...
View Article‘Pretty great’ Honda Civic spot adopts optimistic Millennial mindset
Last month we wrote about an ad for Unilever’s sustainability initiative: Couples expecting a child watch a video that shows images of war and poverty before moving on to describe innovations...
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Trident’s ‘Cambia Tu Track’ promotes optimism in Mexico
In Mexico City, the traffic is awful, and most citizens have little recourse but to suffer and deal with it. Every day, it can take 90 minutes each way to drive to and from work, and using public...
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